I’ve written this blog since around 2010 — first on Blogspot.com and now on WordPress. That’s about 15 years, give or take. And during this time, I’ve seen a lot happen in our quilting world. We’ve lost quilters, lost magazines, seen large quilting organizations shut down, and some quilt shows never regain their traction after the pandemic. But, at least for me, losing so many brick and mortar quilt shops over the last 15 years has been the worst.
Many quilters, most quilters I would wager, enjoy the process of looking at actual fabric, petting it, and making sure it works with the other fabric we have picked out for the quilt. Traditionally, fabric shopping has not been a passive experience. It’s a physical, active one. So much depends on making sure the material is a good choice – from lighting to dye lots.
And so much of that experience has been stripped from us. We could sit and argue economics, pandemics, a shrinking of the quilt market – we could sift through dozens of reasons brick and mortar quilt shops are closing, but the reality is they are and overall, American quilters (at least) have fewer in-person shopping options. The fact is, we’re all participating in the indoor sport of online fabric shopping, whether we want to or not. This is a sport not for the faint of heart or anyone with a trigger finger which can throw stuff in our shopping cart with a click of a mouse. Because let’s face it, online fabric shopping can be tricky. What I would like to do with this blog is break down the experience into three areas: How to find reputable sites, how correctly judge if the online fabric will work for you, and how technology can help you make the best decisions.
Reputable Sites
In many ways, online shopping for quilt fabric is no different than shopping for anything else – you must watch out for online sharks who want to sell you an inferior product at maximum damage to your wallet. If your former favorite brick and mortar store moves to all online sales, this is pretty easy to do. You just continue to order from them and continue using them for as long as they’re open. This happened to quilters in my area when Keepsake Quilting closed their fabric warehouse in November 2024 and now everyone must order online. Because I know Keepsake sells good fabric and their customer service is stellar, it was a pretty easy transition. Yes, I have to wait longer for my fabric – instead of buzzing in and picking up whatever I need, I’m suddenly just like most of their customers. I have to wait for the USPS, FedEx, or UPS.
But what if your favorite brick and mortar chooses not to stay open at all – even online? First piece of advice I’d offer is stick to the well-known and well-loved sites which have served the quilting community for so long – such as Shabby Fabrics, Fat Quarter Shop, Connecting Threads, etc. These have served the online quilting community for years and are stellar. Personally, I have had more internet shopping experiences with Fat Quarter Shop, but all three are wonderful to work with.
Another thing which makes these stores great is their large inventory of pre-cuts, such as the 2 ½-inch and 5-inch charm squares. Normally when we purchase either of these two, we have some sort of project in mind. But besides being two of the most versatile charm packs, they also can serve another purpose: auditioning as substitutes for yardage purchases. When you’re perusing online fabrics for a quilt, and the fabric(s) you’re considering are available in a charm pack, go ahead and purchase the charm pack. Once they arrive in the mail, you can compare the fabric(s) in the charm pack you want to use to your other fabrics. This way – in person and under the correct lighting – you can see if your choice will work well. Instead of sinking a larger amount of money in yardage which may not work, you’ve invested a much smaller amount of money in a charm pack or two and then can purchase the desired yardage with confidence. And goodness knows we all can sew up a charm pack or three into a project or use them in a quilt.
If you’re like most quilters, the fabric in your stash may – ahem – be curated over a many years’ time span. We could quite possibly have material which dates back to before the Millenium. There is no shame in this game. However, when we use these fabrics in a quilt and find we either run short or need some other vintage-y fabric to round out our quilt, it can be difficult to try to match up these fabrics online. We could carry the fabric to a brick and mortar store to try to find a blender or some other fabric which may work, but shopping online for a fabric that coordinates can be tricky. If you ever find yourself in this situation, Fabric Wholesale Direct and Stone Mountain and Daughters are great sites to find both wholesale and designer deadstock fabrics. If major yardage is needed, I recommend Thousands of Bolts (and Only One Nut) (seriously, that’s the name of the site) or Fabric Outlet.
There are other great, reputable sites which have both quality fabrics and stellar customer service – such as Hancock’s of Paducah, Missouri Star, etc. I know I haven’t come close to even scratching the surface of all the good, reputable sites. If you have used a site not mentioned and can vouch for both quality and customer service – the cornerstones of any great online shopping experience — please throw it in the comments at the end of this blog. If you come across an online fabric site you haven’t heard of before, or one you’ve never purchased any fabric or quilting notions from, Google the site. Read the reviews – both good and bad – before you make any purchases.
How to Judge if the Fabric Online Will Work for You
Even when you know you’re shopping at reputable sites which offer quality fabric and stellar customer service, how do you truly know if what you’re ordering will play nice with the fabric you already have in hand for your quilt? Purchasing fabric that’s not physically in front of you can be tricky. A bit later in this blog I’ll go over a few things you can do to make this process easier for you on the technical end of things, but first let’s just take a look at a fabric website and see what it can tell you about our fabric choices.
If you want to streamline the process and be very sure all your fabric will play nicely together, the easiest thing to do is purchase all the fabric from the same fabric family. A fabric family refers to groups of fabrics that share similar characteristics, fiber types, or uses. These groups help categorize and help you understand the broad range of fabrics used in various textile applications. For us quilters, this means a fabric manufacturer, such as Henry Glass, has asked a designer, such as Michelle Yeo, to design a line of fabrics which have a variety of prints, small print fabrics which can read as solids or solids themselves, and a focus fabric. For instance, Michelle Yeo designed this fabric family (The Lost Gardens of Heligan) for Henry Glass.
This is a gorgeous selection which will become available for purchase in March 2026. All of the fabrics in a family, such as this one, coordinate well and could be used in a quilt with no problems. And while the process of ordering all your fabrics from the same family causes the fewest problems with online ordering, it’s not without its drawbacks – the primary one being not all fabric families come with a true dark or light. So let’s take the first screen shot of The Lost Gardens of Heligan and add a black and white filter.
You can see that most of the fabrics now appear as a gray. This means they are not true darks, but are mediums, meaning if you construct a quilt out of these gorgeous fabrics, it will look muddy. You need a light fabric, and a dark fabric tossed in with the mediums to add a true sparkle to the quilt’s surface. And just a heads up here – most fabric families are overwhelmingly mediums. A good plan is to take a picture with your phone of the fabrics you’re thinking about purchasing and then add a black and white filter in your photo editing app. If you get true darks and lights as well as mediums, you’re good to go. If you don’t, you’ll probably want to add the dark and light from somewhere else. This process works well both with physical fabric and if you take a picture of the website with your phone.
One additional thought about fabric families. Some fabric manufacturers deliberately keep the same dye lots if they continue adding to a family over several years. A great example of this is Kansas Troubles by Moda Fabric.
This particular line of fabric has existed for some time, and it remains one of my favorites. I love the cheddar-y oranges. Since the inception of Kansas Troubles, Moda has consistently used the same dye lots with all the fabrics since the beginning – meaning if I add to my collection (which was started around 2016), the fabric I purchase today will coordinate with just fine with those 2016’s purchases. Some fabric families are like this. Google the one you’re working with to see if yours does.
If purchasing all the fabric for your quilt from the same fabric family is out of the question – you may just need a bit of additional yardage to round out your fabric haul – there are a few additional concepts to keep in mind:
- Color Descriptions.

This seems like a really simple concept. If a fabric is described as blue, it’s blue, right? Maybe. However azure, cerulean, cobalt, cyan, navy, sapphire, sky, ultramarine, and indigo are also blues too, and you know the color cyan is vastly different from the color navy. This concept – different names for the same hue – is important to keep in mind as you shop online. A sapphire blue will be very different from an indigo blue. You also want to look for adjectives such as “warm” or “cool” colors. A fabric described as having warm undertones means there are some reddish dyes thrown in. A fabric with cool undertones means there are blue or gray dyes thrown in.
These undertones can make the fabric have very different appearances. Again, referring back to our blue fabric – a blue with a warm undertone may almost appear purple, while one with a cool undertone will appear bluer to the eyes.
- Multiple Photos
If you can find photos of the fabric at different angles, close-up shots, and photos of the fabric draped or folded, you are able to get a much better idea of how the fabric really looks, verses a flat color swatch. Some online fabric sites are much better at this concept than others.
- Pantone/Hex Codes
Pantone colors are described by their allocated number, for example, PMS 205, is pink. There are over 1,000 colors identified in the Pantone Color Matching System, including metallic and fluorescent colors. The solid palette is also identified by a suffix following the color. If you’re making a quilt from primarily Pantone colors, this numeric system is quite handy to have around. You can use the Pantone code to help you find additional fabric which will work in your quilt. You also can get a Pantone Color Chart at http://www.PANTONE-colours.com. And an interesting aside here – Pantone Color 448 has been deemed the ugliest color on the face of the earth.
Pantone came up with the color as a response for a hue that would bring to mind filth, ugliness, and death. Some countries – particularly Australia – wanted to package cigarettes with this color as a further visual warning to folks about the dangers of smoking.
To purchase fabric using Pantone codes, first identify the specific Pantone color you need (e.g., Pantone 19-0001 TPG for a green fabric). Then, look for fabric retailers that offer fabrics in Pantone colors or provide color matching services. You can also use Pantone color guides or apps to find the closest matching color if you have a reference fabric.
Hex codes are a bit different and are not connected to the Pantone Color Codes in any way. The way Hex codes are configured is a bit of a process, but the good news for quilters is we don’t have to do any of the configuring. It’s done for us. To use a hex code when purchasing fabric, you’ll typically find a hex code for the desired color, then use that code when ordering fabric online or specifying a custom fabric color. Many online fabric retailers or custom printing services will allow you to input a hex code to match a specific color. If you have a color you want to match, you might need to find the corresponding hex code. This could involve using a color picker tool in a design program, searching online color libraries, or using a color map that displays hex codes for various fabric shades.
If you’d rather go analog and not deal with apps or color maps to match Hex colors, then use this:
The Ultimate 3-in-1 Color Tool. In my opinion, this beats any version of a color wheel I’ve ever used. The Hex color code is written on every color swatch. Easy-peasy. The Pantone Code is not listed in the Ultimate 3-in-1 Color Tool; however, Pantone has an app you can download with all their color swatches. That part of the app is free. There is a paid portion of the app which allows you more detail. If you find yourself using the Pantone colors a great deal, it may be worth the extra bucks. If you don’t, then it’s a little pricey (in my opinion).
Using Technology for Online Fabric Purchases
While Pantone and Hex codes are great ways to find just the color fabric you’re searching for online, admittedly not all websites understand what those codes are or what they mean. So it’s equally important that your computer, tablet, or phone screen show the most accurate colors that they can. In order for this to happen, you may need to calibrate your screen. Screen calibration is the process of measuring and adjusting the colors on your computer monitor to match a common standard. This means, if your screen is calibrated correctly, you stand a much better chance viewing the fabric online in its true colors. Listed below are some general calibration guidelines. As always, refer to your manual or IT person to make sure these will work with your device.
To recalibrate your Android’s phone’s screen, you’ll need to follow specific steps that depend on your device and operating system. Generally, you’ll find calibration options in your phone’s settings, often under Display or Touchscreen settings. Some Android devices may offer a calibration tool or reset calibration option within Language & keyboard settings. For iPhones, there isn’t a built-in calibration process, but you can try resetting settings or performing a hard reset.
To calibrate a tablet’s touchscreen, navigate to the settings menu and look for a “touch screen calibration” or similar option. Follow the on-screen instructions to calibrate your device. For Windows tablets, you can open the Control Panel and select “Tablet PC Settings” to calibrate the screen.
To calibrate your laptop screen in Windows, use the built-in “Calibrate display color” tool. You can find this by searching for “calibrate display color” in the Windows search bar. Alternatively, you can access it through Settings > Display > Advanced display settings.
To calibrate your desktop screen, you’ll typically use Windows’ built-in tool or a third-party calibration tool. This involves adjusting brightness, contrast, gamma, and color balance to achieve the most accurate display.
I hope this blog has given you a few tools to make online fabric shopping just a bit easier, made you more confident about your decisions, and taken a lot of the mystery and “cross your fingers and hope for the best” attitude out of the equation. It’s always a little tricky to purchase fabric which is not physically in front of you, but it is possible to make good and wise decisions without busting your budget.
Until Next Week,
Love and Stitches,
Sherri and Felix





































